Go into most major comic book stores in North America (heck, maybe the world!) and get a free comic book.
Do comic books get kids reading? Heck, ya!
If you’re in Toronto, check out Little Island Comics (Bathurst south of Bloor) for younger readers or The Beguiling and pick up a free comic book. They’ll also have visits from comic book writers and artists. There are lots of other comic book stores in Toronto and area (like The Labyrinth, for instance) but those happen to be the ones I know fairly well.
If you’re not in Toronto — and I know that dozens of you aren’t — Google it! Find a store! Get a comic! Bring the kids! Biff! Baff! Zowie!
But don’t take my word for it, here’s Stan Lee to tell ya: